Featured essay · Advisory

Buying the operation, not the history

An established operator brings routes, people and permissions. It also brings its liabilities. Why a rescue acquisition is decided at the perimeter, not in the presentation.

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An unbranded regional turboprop on an island airport apron at sunrise

Essays. Written from the work, for the people who have to make the decisions.

Creative Motion that does not overpromise Animated presentations can lend a negotiation gravitas, or make an unsigned deal look finished. Notes on restraint, physical coherence and what motion is for.
Advisory The right capital for the project A moratorium is not forgiveness, and cheaper money is not always better money. Matching the shape of capital to the shape of a project’s cash flows.
Advisory The right document for the room A financing response can be commercially sound and still fail because it arrived in the wrong form. Why the genre of a document is a decision in its own right.
Advisory Diligence as process, not accusation When a venture must evidence its capital to a government, the way the requirement is framed decides whether the investor relationship survives the request.
Systems Who owns the system? Domains, credentials, hosting accounts and source code accumulate around a venture faster than anyone records them. The questions to settle before launch, not after.

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